Adobe APAC study finds mobile search drives almost 30 per cent of region's mobile traffic
Adobe Systems Incorporated (Nasdaq:ADBE) today announced findings from its latest AdobeDigital Index report, "The Dynamic Nature of Mobile Search in APAC," which explores mobile search usage trends and reviews impending developments that could reshape the mobile search landscape in the Asia-Pacific (APAC) region.The analysis, based on 2.5 billion anonymous visits to 125 websites, covers 11 countries in APAC including Australia, China, India, Japan and South Korea.Key Report Findings Include:
· Across APAC, mobile search drives almost 30 percent of mobile web traffic. Mobile search is most advanced in Australia and Japan, driving upwards of 38 percent of mobile web traffic.
· Google is the region's leading mobile search engine, delivery 70 percent of all mobile search traffic. Its share is highest in Australia and India where it exceeds 95 percent.
· Strong regional exceptions exist, as Baidu (China) and Naver (South Korea) are the dominant search engines with market sharesof59 percent and 72 percent respectively.
"In APAC mobile search clearly matters, but because of significant regional variations, businesses need a country-by-country mobile strategy," said Aseem Chandra, vice president of marketing, Adobe Digital Marketing Business. "This Adobe Digital Index report demonstrates that search drives a higher percentage of mobile traffic than PC traffic. Because of potential market changes, APAC marketers must more closely watch this emerging channel to make the right investments. What may be working well today could rapidly change in the future."
About the Adobe Digital Index
The AdobeDigital Indexis a series of reports on various aspects of digital marketing throughout the world, designed to provide marketing, e-commerce, and retail executives with critical, data-driven insights. Download the full Adobe Digital Index reports here on CMO.com.