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FOOD PRODUCTS

Thai Ha in roadshows to expand customer base



Thai Ha Plc, the producer of products under the Kaset brand, will take part in Advance Agro Plc's road shows at 30 schools and 10 universities in Bangkok and other central and northern provinces this month to expand its customer base to cover teenagers.

Somroek Tangpiroonthum, chief executive officer and managing director of Thai Ha, said that the road show represented a great opportunity to enhance brand recognition of a range of products. This would be the first time that Kaset brand had set out to build brand awareness in high schools and universities through road shows.

He expressed optimism on the economic outlook for the second half. With a brighter end to the year due to the improving purchasing power and more orders from old and new customers, he expected the revenue to rise by 15 per cent to Bt2.4 billion this year.



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