
Somroek Tangpiroonthum, chief executive officer and managing director of Thai Ha, said that the road show represented a great opportunity to enhance brand recognition of a range of products. This would be the first time that Kaset brand had set out to build brand awareness in high schools and universities through road shows.
He expressed optimism on the economic outlook for the second half. With a brighter end to the year due to the improving purchasing power and more orders from old and new customers, he expected the revenue to rise by 15 per cent to Bt2.4 billion this year.