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Bank of Ayudhya customers are to get reward points from ATM transactions and Internet banking in addition to their spending through credit cards.

The Krungsri Yellow Points programme started today for customers using an ATM card, Visa Electron card or Visa Debit card.

Existing customers need to apply via an ATM and will get 30 welcome points. New ATM cardholders will also receive welcome points.

The scheme will run until June 30, 2011, while the points granted during the three years will be valid until August 31, 2011.

Customers will get 10 points when they make transactions including inter-regional money withdrawals, inter-regional domestic money transfers, inter-bank money transfers, filling credit of at least Bt300 for mobile phones and paying bills via ATM or the Krungsri Online service.

When customers withdraw money in the same region, which does not incur a fee, they will get only one point per transaction to a maximum of 10 points a month. Similarly, spending every Bt25 through Visa Electron or Visa Debit cards will earn them one point for each transaction.

Points can be checked and redeemed at ATMs or on Internet banking.

Gifts or vouchers will be sent to customers within 30 days of redemption but they must maintain membership of ATM cards or the Krungsri Online service until the date they receive them Roy Gunara, head of consumer banking, said the bank was the first in Thailand to offer this service.

Gift vouchers will be provided for Central department stores, The Mall, Big C, Tesco Lotus, Oishi Group restaurants, MK, Sizzler, McDonald's, The Pizza Company and KFC, plus expressway coupons, Caltex fuel cards and more.

For example, 80 points can be redeemed for a McDonald's coupon worth Bt49 or a Swensen's coupon valued at Bt50;300 points will get a Sizzler voucher worth Bt200 or two movie tickets from Major Cineplex valued at Bt240; and 1,400 points will earn a Bt1,000 voucher for Oishi or Big C.

Each month there are 13 million transactions made through the bank's ATMs and 300,000 via the Internet.