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"It will be managed by my son, who opened the first boutique hotel, LUXX, on Silom Road," Anake Srichevachart said yesterday.

Anake is converting an old building into the as yet unnamed 50-room hotel on Lang Suan Road in the capital's prime residential and business district. It is scheduled to open its doors by year-end.

LUXX, which was launched several years ago, was also renovated from an old four-floor building into a 13-room hotel. It now boasts high occupancy as well as room rates on a par with some four- and five-star hotels in the vicinity.

LUXX is one of the smallest hotels in Bangkok.

It targets young, hip and trendy travellers with studios featuring a "heavenly" bed space, cable TV and hot and cold shower.

Suites are structured into one-bedroom set-ups with LCD TV, personal DVD player, coffee- and tea-making facilities, minimalist pantry and private views overlooking the newly created courtyard that reflects the spirit of calmness and Zen.

Wi-Fi is available in the guestrooms and the lobby free of charge.

The new hotel will target high-spending tourists preferring to stay in a cosy rather than a big hotel.

Competition in the hotel business in Bangkok is tough, as many large hotels are being constructed, so Anake is avoiding putting his properties in that segment, he added.