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Published on March 5, 2008

"Our marketing strategy is to focus on event marketing and point-of-sale activities to make parents more aware of the benefits of feeding infant cereal to their children," brand manager Rattana Angsirilawan said yesterday.

With last year's revamp of Cerelac, featuring a new logo and more modern package, the company hopes to increase its market share from 50 per cent to 70 per cent this year.

About Bt50 million was spent on marketing last year to lift Cerelac sales to about Bt500 million.

The birth rate was estimated to have risen by just 2 per cent last year with about 600,000 births, she said.

The market for infant cereals last year was worth more than Bt500 million.

The company is marking its 25th anniversary of doing business in Thailand. - Kwanchai Rungfapaisarn

Gifts entice mobile phone buyers

TWZ has launched a "Buy Nokia, get three promotional packages" campaign that runs till the end of this month.

The first package is for customers buying a Nokia mobile phone worth up to Bt5,000. They will get a chance to join a lucky draw for 19 prizes, consisting of two N95 8GB phones, three N81 8GB 3 phones, five N6080 handsets and nine N1208 phones.

The winners will be revealed on April 8.

The second package is for phones worth up to Bt10,000. The buyer will get a discount of 10 per cent on purchases of mobile phone accessories. The last package entitles the customer to zero interest for instalment purchases of Nokia phones priced up to Bt5,000.

More information is available on www.twz.co.th.

Smooth year for skin-care products

SSUP Bangkok 1991 Co Ltd recorded 21 per cent growth in sales of Cute Press skincare and beauty care products to Bt1.1 billion last year, due mainly to its skincare line.

Sales from the line soared 50 per cent.

The company plans to emphasis the line this year, especially its new brand - Alpha Arbutin for curing blemishes, which was launched late last year, brand manager Vorapannee Chaipromprasit said yesterday.

Its latest plan is to launch Alpha Arbutin Miracle Spot Brightening Cream.

The company has set a Bt40 million marketing budget to push the brand into the top three as well as to expand its customer base to those aged 18-25, in addition to working people who spend their life mainly outdoors.

Its marketing and advertising plan includes television commercials and a "double reward" promotion, featuring a set of the product and Cute Press Moisture Milk UV Expert Protection SPF 50,

from now until May 31.

Bang Na office fairoffers big savings

To celebrate its 11th anniversary, Office Depot, a Central Retail brand, has organised "Office Depot Fair 2008", offering discounts up to 70 per cent and zero interest on instalments from major credit

cards.

The event runs till next Wednesday on the first floor of the Promotion Hall in Central City Bang Na.

Joining the campaign are Hewlett-Packard, Panasonic, Sharp, Brother, Epson, Olympia, 3M, Parker, Canon, Lancer, AA and its house brand from Office Depot.

The Nation