• 
• 

Published on March 1, 2008

Through the first section, from Monday to Friday, readers will begin their day with the most important articles on the front page plus the digest column to explain what The Nation has on offer on the inside pages.

On the two corporate pages inside, stay up to date with the latest movements of leading companies, CEO interviews and the Streetwise column. Every Monday an extra column called In the Next 7 Days will tell readers what to expect in the next week.

On the marketing and tourism page, learn about in-depth marketing strategies and trends, plus the latest movements of hotels and other operators in the tourism industry. The page includes a Smart Shopping column to suggest what shoppers should do to get the best-quality products that match their lifestyles. It also features special columns from five marketing experts from firms including ExChai Distribution System, Unilever Thai Trading and Yum Restaurants International (Thailand). The Macro Biz page will inform readers of what economic ministries and state agencies are up to.

The politics page will have in-depth analysis of the latest political movements, as well as interviews with people in the news and a general news update.

The revamped opinion/editorial page will include more business voices. Set to present comments and opinions on the most important economic or political issues of the day, the page will also carry more local-oriented stories, with more political and business analysis. There is a weekly newsmaker column on most-talked-about persons and issues of the week. While staff writers will continue their daily columns, some outside experts will also share their views with our readers.

The new format also features more business news to ensure that readers are updated with news from all parts of the world. As "Chindia" is booming, a page is dedicated to business news from China and India, plus regional news from all partners of Asia News Network.

The second section's highlight will be two money/investment pages, where readers will be advised how to invest smartly through daily articles on wealth management and personal finance providing insights on investment choices such as banking products, equities, fixed income, insurance, mutual funds and derivatives. Several financial gurus will also contribute articles.

One page each will be allocated to property, autos and science and technology.

The property page will highlight surveys on land prices and best locations for buyers and investors, plus latest movements in the industry. It also features articles from invited guest writers from famous firms such as JSM law firm, CB Richard Ellis and Property Perfect.

The auto page will include the latest developments in the automobile industry as well as test drives of new models, executive interviews, analysis and weekly columns such as autotalk and audio.

The Byteline page will deal mainly with innovations, research and development, movements in the local software industry, new faces, new companies and government policies on science.

The newcomer is the management page. Running every Monday, Wednesday and Friday, it will keep readers updated on the latest trends and important issues in the areas of management and best practice. Guest columns from 12 leading companies. There are other columns, including one on new business books. Swiss business school IMD has also awarded The Nation the exclusive right to publish its management research and case studies.

Alternately, on Tuesday and Thursday, the page will feature special features on issues that need to be explored in depth, for example the impact of pollution on business communities and the development of nuclear power plants.

Complementing the hard issues is lighter material on the arts and culture page from Monday to Friday. Travelling tips and places to visit will be featured on Saturdays, when the Business Brunch column will also present the lifestyles of interesting individuals in business and politics.

Following the transformation, Business Extra will cease from March 5 onwards.

All these new features have required extensive planning and great effort. We have great hopes that the new format will win the hearts of all readers.

The Nation