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S&S Residential Ltd is launched as a new brand to cater residential units to the lower middle-income earners, starting with the first project in the same name on Sukhumvit 101/1. The project is worth Bt1.8 billion.

 The new project targets middle-class clients who are looking for modern lifestyle, said Chen Lian Pang, CEO of S&S Residential.

 He noted that the company is launched after several surveys on consumers' need and behavior in terms of choices for housing and accommodation within greater Bangkok. The surveys found that the preferences that dominate the decision to buy properties have dramatically changed. Purchasers today consider privacy, convenience in transportation, distinctive designs and functionality to answer all needs.

 "This has sparked a new idea to the company to expand the business under the latest brand "S&S Residential Ltd" the abbreviation of Sustainability and Sufficiency," Chen said.

 Before the new brand, the company has focused solely on the upper market.

- The Nation