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Published on February 15, 2008

It won a competition last month that sought high-quality products for athletes and staff attending the games from May to August. It was organised by China's Agriculture Ministry and Thailand's Marketing Organisation for Farmers.

Marketing executive Prasong Limcharoen said Siam MC had yet to learn the size of the orders it could expect. "However, we would rather strengthen our brand recognition [in China] than boost our revenue from this project," he said.

Last year the company generated revenue of Bt20 million, of which 10 per cent came from exports to China. It aims to double the value of its sales in China to Bt5 million this year, excluding orders from the Olympics.

Siam MC's revenue target this year is Bt30 million, he said. Of that, 60 per cent will be from exports and the rest from domestic sales.

Its main export destinations are the United States, Mexico, France, China, Japan, Taiwan, New Zealand and Malaysia. It will export to the Middle East this year.

However, Prasong said the company planned to increase its domestic sales to 50 per cent this year because of fierce competition, the strong baht and the global economic slowdown.

Within Thailand, the company's products are distributed through 7-Eleven stores - a distribution channel chosen for its ease in conducting market surveys. However, the company plans to expand its distribution channels to The Mall and Tesco Lotus.

Siam MC has registered capital of Bt1.5 million, of which 11.67 per cent is held by the Office of Small and Medium Enterprise Promotion's Venture Capital Fund.

Its products have three brands: Factory for healthy products, Fruit Land for sour-processed fruit, and SMC for snacks.

Chalida Ekvitthayavechnukul

The Nation