PhoneOne launches new lowpriced handset models
Thai hightech fans will see a greater number of choices of multimedia handsets priced lower than Bt2,500 from PhoneOne, the inhouse brand of Advanced Info Service (AIS).
Sakchai Lertwatechakul, PhoneOne department manager of Wireless Device Supply, which markets the PhoneOne handsets, said on Tuesday that the availability of more lowpriced multimedia phones has been made possible by the declining cost of global handset production.
The phones are aimed to tap the lowend market which has high demand for featurerich devices at affordable prices.
Currently, the average price of mobile phones in Thailand is around Bt4,000.
Today, PhoneOne launched six new models, ranging from a basic phone worth Bt1,300 to multimedia phones and a wristwatch phone. It targets sales of 500,000 mobile phones this year worth Bt1.3 billion, up from 150,000 units last year worth Bt400 million.
Last week, Nokia also debuted its Nokia 2600 Classic multimedia mobile phone at a price of around Bt3,000. The brand is aimed to tap the teen market upcountry.
- The Nation
Sirivish Toomgum
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