Home > Business > Chiang Mai MICE hunt

Chiang Mai MICE hunt

The Sofitel Riverside Chiang Mai Hotel will focus more on niche markets as well as MICE next year to cope with fierce competition among tourist destinations.

Published on December 18, 2007

Boonlert Buranuprakorn, managing director of Riverside Spa Resort, which owns the hotel, said the northern city would have more rooms available next year with the opening of the 281-room Shangri-La Chiang Mai and the 384-room Le Meridien Chiang Mai.

Altogether there will be seven five-star hotels in the city, including Mandarin Oriental Dhara Dhevi, The Four Seasons, The Chedi and D2. The Royal Princess Chiang Mai will also be upgraded and rebranded as Dusit Chiang Mai.

Boonlert hopes the hotel's focus on niche markets and MICE will raise the occupancy rate to 80 per cent next year.

He said with the increase in the number of hotel rooms in Chiang Mai from 18,000 to 25,000 this year, the annualised average occupancy rate had dropped to about 43 per cent.

The Nation

Toyo Seikan seeks greener production
Japan's Toyo Seikan Kaisha has introduced an energy-saving production line at its Thai subsidiary and is....
Bt110.62-bn cash-flow deficit
The government ran a cash-flow deficit of Bt110.62 billion in the first two months of fiscal 2008, Finance....

{literal} {/literal}

Chiang Mai MICE hunt

The Sofitel Riverside Chiang Mai Hotel will focus more on niche markets as well as MICE next year to cope with fierce competition among tourist destinations.

OTHER BUSINESS

Toyo Seikan seeks greener production

Bt110.62-bn cash-flow deficit

Top Stories