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New gasohol pricing formula

The National Energy Policy Committee yesterday approved the new pricing formula for E20 gasohol, which will keep the retail price at least Bt1 a litre cheaper than that of gasohol 95.

Published on December 4, 2007

The new price takes effect next month.

Energy Minister Piyasvasti Amranand said the low price was also made possible by the fuel's lower contribution to the Oil Fund. E20's contribution will be 35 satang per litre lower than that of gasohol 95.

This month, PTT will sell E20 at 10 of its service stations and Bangchak Petroleum at five. Car dealers say that about 60,000 E20-compatible vehicles will enter the market during the month.

Soaring oil prices have sparked higher demand for alternative fuels. Daily gasohol 91 and 95 sales rose from 3 million litres in January to 6 million last month.

Yello Media promotion

Yello Media, owner of www.yello.co.th, yesterday announced a promotional campaign in conjunction with Motorola (Thailand).

Yello is looking for the most creative classified advertisement postings - those that attract the interest of the greatest number of viewers. The lucky winners will receive the latest Motorola mobile phones.

Yello Media CEO Andreas Koestler said the goal of the contest was both to encourage and to challenge the creativity of Internet users, especially the online community.

Study into IT trends released

Freewill Solutions, part of the Charoen Pokphand Group and a major provider of business and technology consulting services, has released the results of its first annual "Thai Securities CIO Survey and Benchmarking Study".

The study, which was conducted to track information-technology (IT) trends in the Thai securities market, saw some vital issues surface that the industry will need to examine closely.

"In terms of the level of investment in new IT applications, our survey results show that Thai securities companies spent more on IT in 2007 than they did in 2006," said David Aldridge, the survey project's leader.

"However, these investment levels are a fraction of IT investment levels of similar companies in more mature markets like the US. Furthermore, several of our survey respondents cut way back on IT investments in 2007.

"This cutback, combined with the fact that the majority of IT investments were aimed at supporting core transaction-processing systems, means that these brokers are not investing in systems that distinguish them from their competitors and help them to woo and retain customers in a future deregulated market; for example, customer-relationship management. We believe that this subset of brokers will thus be disadvantaged in the future," he said.

Insurance firm scores a first

Asia Insurance 1950's "Asia 3 Plus" has become the first marketing campaign from the insurance industry to win the Marketing Campaign of the Year honours in the prestigious Mat Awards.

The campaign was also a success in generating more than Bt1 billion worth of insurance premiums, and the product is now claiming market-leader status in the special-insurance segment, said Asia Insurance 1950 CEO Chula-payap Srikarnchana.

The Mat Awards are organised annually by the Marketing Association of Thailand.

The Nation


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