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Published on November 9, 2007

"I have already sold nearly 50 pink T-shirts this morning," said Nittaya Apisit-amorn, who runs a clothing store opposite Bangkok's Rajvithi Hospital.

She believed that His Majesty's choice of colour on Wednesday had given a boost to the popularity of pink.

Since last year, the colour yellow has been a huge hit in Thailand. People have worn it on Mondays to show their loyalty to the King, who was also born on a Monday. The beloved monarch celebrated his 60th year on the throne last year and will turn 80 on December 5.

However, earlier this year, pink jumped on the bandwagon of popularity as it is the colour of the ribbon featured in the emblem celebrating His Majesty's 80th birthday.

Besides, pink is also said to be an auspicious colour for His Majesty.

"I bought a pink T-shirt because wearing this colour is a means to wish His Majesty good health," Araya Janthikul, 51, said.

Korakot Wong-ubon, 23, went shopping for pink T-shirts around Victory Monument yesterday. "I am doing this because I want His Majesty to be in good health forever," she explained.

At the wholesale Bo Bae Market, small-scale vendors were buying items of clothing in pink from 5am yesterday.

One of the buyers, who identified herself only as Dam, said all pink items in her shop had been sold out on Wednesday. "I am sure pink will become even more popular than yellow," she said.

The Nation