Published on November 7, 2007
In honor of the 80th birthday of His Majesty King Bhumibol Adulyadej, Swatch has acknowledged the importance of this auspicious occasion. Therefore, Swatch has incorporated with Siam Commercial Bank (SCB) to create the Special Limited Edition with only 15,000 pcs. Swatch received the gracious of Her Royal Highness Princess Siriwannavari Nariratana to design this special limited edition and name this watch as
"Happy 80th Birthday". On November 5, 2007, HRH Siriwannavari Nariratana will graciously official the Grand Opening of Special Limited Edition "Happy 80th Birthday" at Central World.
Swatch "Happy 80th Birthday" was designed with 9 rabbits on this watch. Rabbit symbolizes HM the King's birth year and 9 rabbits represent the reign of HM the King as Rama IX, the Ninth of the Chakri Dynasty.
The King of Rabbit on the dial symbolizes that HM the King is the center of love and happiness for all Thais. On the strap, there are Happy Rabbits playing music which is from the fact that HM the King is highly talented in Music. The Yellow Ribbon symbolizes HM the King's birth day.
In addition to this Special Limited edition, the Watch will be together with the Special Designed Packaging of the beautiful Rabbit Head.
Booking and Selling of this Special Limited Edition watch will be ONLY at Swatch shops and Siam Commercial Banks (SCB) branches.
Selling price of this watch is 3,200 baht. Parts of the revenue after deducting all expenses will be presented to Chaipattana Foundation supporting the project of poor children in the Southern part of Thailand. Customers can book this watch at All Swatch shops and SCB Branches.