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Published on October 16, 2007

A tailor-made gift advisory service is now available free of charge.

The exclusive service - Siam Paragon Gift Adviser - is expected to generate more than Bt400 million in gift sales for its tenant stores as well as the department store itself by the end of the year and also build strong loyalty among customers in the long term.

Siam Paragon Develop-ment CEO Chadatip Chutrakul yesterday said that the new tailor-made service was based on several studies and customer data gathered over the past two years following the official opening of Siam Paragon in December 2005.

"We have achieved a great success in the launch of our 'Personal Stylist' service, which has been provided to our customers for about two years," she said. "The service has provided our customers with new fashion trends, so individual clients can dress themselves in line with the trends."

She said the advisory service would primarily be provided to 20,000 holders of its "Platinum" cards, before being extended to general shoppers.

Chadatip added that according to the company's internal survey, most shoppers had no time or could not imagine an appropriate gift.

"Gift Adviser can be a good tailor-made service to our clients, who are able to benefit from our gift specialists who will provide good advice on the selection of a gift that would meet the expectations of the receiver," she said.

The four gift specialists are Ploy Chariyaves, Nualphan Osthananda, Nalinee Vadabukkana and Ekarin Yusuksomboon, who have expertise in various product fields: home decorative items, wellness and cosmetics products, fashion trends and general household items.

"Our Gift Adviser will provide one-on-one service for customers in choosing perfect gifts for any special occasions. They can also give ideas for hosting stylish parties through the 'Party Planner' service by recommending Siam Paragon's convention facilities including restaurants, small and medium-size function rooms and the large Royal Paragon Hall," said Chadatip.

Nualphan, who has strong expertise in fashion and cosmetics products, said that to provide good advice for gift selection, she would ask information about the personalities and behaviour of the individual buyer and receiver.

"The buyer should select a gift that is appropriate and reflects the unique personality of the receiver," said Nualphan.

Nualphan said that buying a gift is an art and there were many special gimmicks which have been overlooked by gift buyers.

"We should not perceive gift-giving as a boring activity but fun as we can create for any occasion," she said.

 Kwanchai Rungfapaisarn

 The Nation