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Published on October 9, 2007

Patara Yongvanich, managing director of SAP Thailand, said the company planned to expand into the small and medium enterprise market by working with business partners to customise products to support business requirements.

He said the firm this year received around 30 per cent of revenue from the SME market. The company headquarters invested around $400 million and uses around 2,400 developers to develop new software to support SMEs in terms of software as a service which the firm has sold in the US and Europe.

"We want to increase revenue from the SME market from 30 per cent to 50 per cent in the next three years," said Patara.

The Nation