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Published on October 5, 2007

"Despite the World Health Organisation's recommendation for kids to eat 400 grams of vegetables a day, it's shocking to learn from various health reports from the Thai Public Health Ministry, health and nutrition institutions, as well as Unilever's own research, that Thai children eat only one-third of the WHO's recommended daily intake of vegetables," Jerome Charachon, vice president for food and ice cream, said yesterday.

"And this means an alarmingly increasing risk for Thai children to develop serious and even deadly diseases, such as intestinal cancer, high blood pressure and diabetes," he said.

As part of "The Goodie Campaign", the "Talui Krua Pua Tua Lek" (Kitchen Adventure for My Kids) show will communicate with families and youngsters through three celebrity families.

Pimolwan "Pui" Suppayang, Siriporn "Tak" Yooyord and Fundee "Tai" Janyathanakorn will demonstrate and explore new tricks on how to prepare delicious veggie dishes, with the help of Knorr Cube, for their kids.

The show will zoom into their kitchens to allow the audience to see the everyday battles with their kids to get them to live healthily, and the techniques each of them uses to finally convince their kids to eat more vegetables. The reality show will be aired on Channel 5 every Saturday from 12.30-1pm for 13 weeks, starting tomorrow.

"As a leader in the global food industry, we have a responsibility towards consumers," Charachon said.

"Our mission is to add vitality to consumers' lives and inspire them to pay more attention to both the taste and nutritional value of their foods. We have been focusing our efforts on researching, developing and offering quality products that make people look good and feel good."

Knorr commands 38.5 per cent of the local market for stock cubes.

The company is also committed to promoting healthy youths by encouraging them to develop the correct eating habits by partaking of more vegetables, he added.

Kwanchai Rungfapaisarn, The Nation