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Published on September 29, 2007

According to chief executive Sara Lamsam, the insurer has netted total premiums of Bt10 billion with 30-per-cent growth for the third quarter. For the same period, new premiums have increased 76 per cent.

Sara is confident that the company will be able to reach its yearly Bt12.7-billion target.

Muang Thai Life looks to push its tax-exempt products to beef up sales for the final quarter, said first senior vice president Pramote Sakkumjorn.

Competing directly with other tax-exempt financial products - such as long- term equity funds (LTF) and retirement mutual funds (RTF) - Muang Thai looks to increase its offers from its current three products, which account for 30 per cent of annual sales.

In addition to investors looking to max out their tax benefits, Pramote said that the company was trying to target more first-jobbers or those with a salary from Bt30,000 upwards.

He believes that Muang Thai agents can achieve their targets.

Just how efficient is Muang Thai's main sales channel? It was able to sell the aforementioned I-Link SET 50 product solely through its agents, said Sara.

The company also plans to tap into its 200,000 Smile Club members as a way to better manage their customer experiences, said Pramote.

Smile Club, free to all Muang Thai customers, looks to increase its members to include all of its approximately 700,000 policyholders.

Ki Nan Tsui 

The Nation