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Published on September 23, 2007

The fabulous party featured fashion shows and musical performances.

Marking the grand achievement was the presentation of 10 Icons of Discovery Awards to the 10 iconic figures from 10 dynamic industries who received the most votes from Discovery10.com.

All the 10 award winners appeared on stage as their loved ones clapped and cheered them on.

ML Chiratorn Chirapravati - affectionately known as Kru Toh - won the award in the artist category. Duangrit Bunnag, managing director of Duangrit Bunnag Architect won the award for architect and interior designer. The versatile Dolchai Boonyaratavej, president of Brandscape Co, who has a passion for music, art, writing and travelling won the award in the travel and lifestyle category.

Duangta Nandhakwang of Soda landed the award for icon of fashion while Natawut Amornvivat, director of the multimedia solution division of Ericsson (Thailand) got the award for technology. Channel 3's Khem-upsorn "Cherry" Sirisukha, who has plenty of experience in the acting, modelling and fashion worlds, was awarded the star award.

Tinakorn Asavarak, managing director of Kudo, received the most votes for the socialite award while Yutlert Sippapak won the filmmaker award. The lovely Holly Amranand was given the award for beauty and Rika Dila, owner of Cafe Chilli and Rice Cafe, won the award of gourmet specialist icon.

Its grand hall was also decorated with a photo exhibition on the 10 icons and another 100 special guests from different fields. Following the award event was a fashion show under the concept of "10 Trend Commandments". Fashionistas were blown away by a show of the 10 must-have collections of the season with more than 100 outfits presented by models and celebrities.

Then, shoppers enjoyed concerts by B-Pirapat, the ex-vocalist of Crescendo with his easy listening love tunes and Jennifer Kim's pop music. The party goers were exhilarated with a musical feast of hip J-pop beats from the hotshot DJ and the dance moves from Yupapuck "Ip" Vajarabhaya.