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Published on September 18, 2007

GFA (Thailand) specialises in building, operating and franchising quality retail brands in Thailand and abroad. Its current portfolio includes Coffee World, The Cream and Fudge Factory, The Donut Baker, New York Deli, Pizza Corner and Golden Pretzel.

Golden Pretzel is the 91st shop in GFA's Thai portfolio. With more than 30 seats, it was built at a cost of Bt1 million. One more outlet will open this year.

"Golden Pretzel will further strengthen GFA as a multibrand business operator, offering a variety of brands under the same roof. Our Golden Pretzel products are unique, with their larger and thicker crust, which preserves the soft dough inside," said chairman and CEO Fred Mouawad.

"Our marketing strategy to build Golden Pretzel brand awareness this year is conducted in synergy with our established brands, such as Coffee World and The Cream and Fudge Factory. In line with Golden Pretzel's first store opening, we've organised a cross-promotional campaign. Customers holding receipts worth Bt100 for purchases of either Coffee World or Cream and Fudge Factory products at Future Park Rangsit will be eligible for a 10-per-cent discount when purchasing Golden Pretzel products."

The Nation