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Published on September 4, 2007

The design house has spent around Bt10 million on the 190-square-metre outlet, which will offer clothes, accessories and decor items as well as refreshments at its own coffee shop.

The arrangement is minimalist, in keeping with the brand's sophisticated-lifestyle image. Malaysian interior designer Peter Tiong has used a palette of white, pastels and earth tones, along with wood furnishings, to nicely offset the striking home decorations and clothes.

The label has 36 boutiques in five countries and it intends to transplant the concept from Thailand to EQ:IQ retailers around the world.

The Nation