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Published on July 27, 2007

Intel Microelectronics (Thailand) Ltd celebrates its 1st anniversary of the launch of Intel Core 2 Duo, the most powerful and more energy-efficient processor families for desktop and laptop computers.

Intel is also bringing Intel Core 2 Quad processors to the mainstream market for end users.

Based on the revolutionary energy-efficient Intel Core microarchitecture, the Intel Core 2 Duo processor family was introduce in Thailand in July 2006 to provide powerful energy-efficient performance, allowing maximum multi-tasking capability and a major boost in performance. In the late 2006, Intel became the first microprocessor manufacturer to introduce quad core processor families to the computer industry. 

The Intel Core 2 Quad processor for desktops and Quad Core Intel Xeon  processor for servers are designed especially for demanding multi-tasking environments as well as making the most of highly threaded applications.

Intel has already sold over one million Quad Core Xeon processors with clear performance and volume leadership in the server market, while its Core-based desktop products is seeing fast adoption with gaming, home entertainment, business enterprises, healthcare, and animation industry users.

"The feedback from consumers and OEMs customers for our Core-based products has been nothing short of spectacular," said Accharas Ouysinprasert, country manager, Intel Microelectronics (Thailand) Ltd.  "The Intel Core 2 Duo processor together with Intel Core2 Quad processor and our recently launched 3 Series chipsets have shown that it can really transform how people use PCs."

With Quad-Core Intel processors falling to mainstream prices, buyers can now expect better performance and faster system response from their desktop PCs to do new and amazing things with rich multimedia and high definition video content, Accharas added.

Intel currently offers a total of 14 quad core desktop and server processor products with more to come in the second half of 2007. Intel will further advance its leadership by using 45nm technology to produce the next generation of Intel quad core processor codenamed Penryn.

On the same occasion as the 1st anniversary of Intel Core 2 Duo, Intel also revealed its cooperation with Walt Disney Pictures and Pixar Animation Studios on the No. 1 hit animated-comedy Ratatouille from the US since the first week of its debut. In Thailand, the Ratatouille movie was launched in theatres across Bangkok on July 26. 

Intel multi-core processors based on Intel's Core microarchitecture has helped create the emotional and visual excitement of this unique production. Intel-based PCs and servers have been a key technology ingredient in the digital media industry for more than 15 years, and for the first time the company is working hand-in-hand with Disney-Pixar as a major promotional sponsor.

The popular Ratatouille movie, which follows the adventures of a rat named Remy (voiced over by Patton Oswalt) who dreams of becoming a master chef in the culinary capital of Paris, boasts key breakthroughs in animation. The technology used to create and render the movie, the Intel Xeon processors based on Intel Core microarchitecture, helped studio animators bring their characters to life with vivid animation and movement made possible with advances in computer graphics technology, creating scenes such as the ultra-realistic water scenes with river rapids, lifelike bubbles, and book pages that literally "wilt" when turning the wet paper.