Fri, July 27, 2007 : Last updated 15:30 pm
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Home > Business > Nestle in premium ice-cream market
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Nestle in premium ice-cream market
Nestle (Thai) Co Ltd has introduced "Heaven" as a new premium ice-cream brand, targeting working women as new-generation mothers.
A budget of Bt10 million is set to finance the niche marketing strategies. The company expects the premium take-home ice-cream market would be valued at Bt700 million this year. Available in 5 flavours, the ice-cream is available at Bt119 a pint.
- The Nation
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