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ONE-2-CALL! Open music bank on mobile phone

Mobilelife Music giving customers freedom to the world of music from every music house with hundread of thousand songs simply dial *900

Published on July 17, 2007

One-2-Call!, has cooperated with over 200 Music Houses and Content Partners, to allow customers who are music lovers to download over 100,000 Thai, Foreign and Thai Country songs just by simply clicking on mobile phone to enjoy all music genres and tones from all Music Houses through MobileLIFE Music dialing *900.

To proceed Music Marketing under the concept "Freedom" of One-2Call!, AIS, the operator of One-2-Call! service, has developed "MobileLIFE Music from One-2-Call!" by offering customers more freedom to select  their favorite songs on mobile phones. 

In collaboration with the top partners including Grammy, RS and Warner Music, and over 200 music content developers, every music genre and tone from over 100,000 songs including the most up-to-date songs are stored in the largest music bank in Thailand. 

Customers can access the music bank simply by a single click from the menu MobileLIFE Music and download to mobile phones by dialing *900. 

 In the MobileLIFE Music, a broad array of music services are available to choose from, such as full song, Calling Melody, M2G, Ring tone, MV, Karaoke, Music Search and Game.  More importantly, the Music Contents will be updated at all times and the latest songs not released yet can be found here. 

The technology has been developed to allow customers to listen to the songs before downloading. (Pre-Listening)   Service fees range from free of charge to 25 Baht per songs, depending on the Contents, plus privileges and music activities.

Somchai  Lertsutiwong, EVP Marketing of Advanced Info Service Plc said that MobileLIFE Music was another service extending the concept Freedom of Music for the One-2-Callers.  Customers can select to load only the songs they want without purchasing the entire song album, load anywhere and update the latest songs anytime. 

"We conceive that this service will contribute to the development of Digital Content industry in Thailand while yielding benefits and promoting fair treatments among every party including customers, artists, Music Houses and handset suppliers," said Somchai.

Exclusively, from today to the end of December 2007, One2-Call! customers will get free download for the song "Now" of Dan-Beam in any formats including Calling melody, Ring tone, full song and video clip. (subject to GPRS package fees)   

For more information, contact AIS Call Center 1175 or www.one-2-call.ais.co.th


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