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Outsourcing helps local company

A young local software game company, Sanuk Software, has proved successful by becoming an outsourcing provider for the international market.

Published on July 8, 2007



The company was established in December 2003 by Yan Marchal, a French-IT expert, who had eight years of experience in game development at Ubisoft, one of the world's leading video-game publishers.

Three years later, the company is an example of a success story for local software game developers, showing that one of the best ways for local developers to move forward is outsourcing.

The company's revenue grew from Bt5 million in 2004 to Bt7 million last year, and it's hoped to reach Bt10 million by the end of this year. All the revenue was generated from aboard.

Marchal, founder and managing director of Sanuk Software, said the company's mission is to provide outsourcing services in software game development for overseas customers.

To achieve the aim, he said skilled staff are required. His company has 17 professional programmers, artists, game designers, producers, and quality-assurance personnel to strengthen the company's ability to deliver a quality product on time.

The company's game development is divided into three categories - mobile games, handheld/console games, and PC games. Its customers are leading game publishers abroad such as Ubisoft, Zed, Digital Chocolate, and Vivendi.

In three years of operation, the firm has provided software game outsourcing development for clients with more than 100 projects. It works based on contracting project by project from Bt10,000 to big projects worth Bt2 million.

Marchal said that being an outsourcing provider is a good jump start for any local software company that has skilled people because providing outsourcing services requires less investment for development and marketing.

Even though the outsourcing model is regarded as a good way to start a software business, he said it is not a good way to get consistent income. Therefore the company plans to expand into developing its own games for the Nintendo DS and Sony PSP console market.

The prototype is expected to come out next year, while the completed product will be launched by the end of next year in Europe and the United States.

In the next three years, Marchal aims to balance revenue from company products and outsourcing at 50:50. The total target revenue in the next three years is Bt30 million.

Asina Pornwasin

The Nation


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