The downbeat economic outlook calls for different approaches from the big players in the industry.

Sermkhun Kunawong, CEO of CM Organiser (CMO), said that instead of aggressive expansion, the company would focus on restructuring itself and beefing up its technology and equipment rental arm, PM Centre. The company has exceeded its estimated growth by 8 per cent.

This year, CMO expects to grow more than 20 per cent to Bt700 million in revenue. The company has secured projects valued at Bt200 million - a rosy outlook for a profitable next quarter.

The company recently set up Bayon CM Organiser, an event-organising venture in Cambodia, with local partner Bayon Radio and Television. With the Cambodian tourism industry growing by two digits year on year, money is expected to pour in for event organisers, Sermkhun said. Various cultural and historical sites, notably Angkor Wat and Angkor Thom, are potential business venues. CMO would supply the lighting and audio equipment in the under-served and yet-to-be competitive sector. CMO owns 75 per cent of Bayon CM Organiser and has invested about Bt10 million in the company.

Talks are going on for opening up branches in relatively more developed consumer markets such as Vietnam and China.

As the government - the biggest spender - scales down its event budget, next year's battle lies in the organiser's ability to add value to its services, such as public relations.

Recently one of CMO's major rivals, Index Event Agency, inked a deal with market research company AC Nielsen to utilise information compiled by company. As the cake ceases to expand, Kriengkrai Kanjanapokin, co-CEO of Index, which belongs to GMM Grammy, said clients would tailor their events to stimulate specific target groups.

Yet, in an industry with multiplying niches, all eyes are on His Majesty the King's 80th birthday celebration, next year's biggest money-spinner. 

Ki Nan Tsui,

Nitida Asawanipont

The Nation