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SB Furniture to build Bt350m showroom at CentralWorld SB Furniture Co Ltd said yesterday it would spend Bt350 million building a flagship showroom at the CentralWorld Department Store.
The company will also spend Bt80 million on an advertising campaign for its premium services. Willy McIntosh and his wife Geraldine Ricordel will be presenters for the television campaign.Tanyaruck Chawaldit, the company's marketing director, said the company planned to create "SB Design Square" on at least 6,000 sqm at the mall. It will offer a variety of premium furniture and services. The target is to capture more consumers who live in houses or condos in downtown residential areas such as Sukhumvit, Sathorn, and Rama III roads. - The Nation. Health & wellbeing: Korean star to promote tourism Korean superstar Hyun Young will arrive in Phuket today and stay until September 13 to film a partly sponsored video to promote health and wellbeing, as part of Thailand's tourism promotion efforts. Initiated by the Tourism Authority of Thailand's Seoul office, the commercial, which has the island's beautiful scenery as a backdrop, will be shown on Korean television channels, including MBC TV, SBS TV and M Net Music channel. The PR campaign will "significantly raise visibility, consumer awareness and strengthen Phuket's position as both a tropical holiday destination as well as a wellbeing-oriented travel destination among Koreans", TAT Seoul said in a statement. - The Nation. E-ticketing: THAI launches promotion on Web Thai Airways International has launched "Super Deals", a special promotional package for THAI's domestic and international flights. Available on THAI's website, Super Deals allows passengers to make reservations for flights departing from Bangkok to destinations in and outside Thailand on e-tickets. Information regarding each flight sector and pricing will be updated daily. - The Nation. Tourism agency: Juthamas names acting governor Juthamas Siriwan, governor of the Tourism Authority of Thailand (TAT), yesterday appointed Pensuda Praiaram, the deputy governor for tourism products, as acting governor effective September 11. Pensuda will replace Juthamas, who ends her term the same day. She is expected to be in office about four months during which a new governor will be selected. As the new TAT head, Pensuda said she would keep tourism plans on course and would be happy to work with all departments of the state body. - The Nation.
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